Labs

Cheer Tracker appeared to be a standard holiday window display, three Christmas trees with lights. The difference is, our trees would blink whenever someone in the world said merry, joy or cheer on Twitter.

We thought it was a fun way to visualize goodwill on a global scale, for all to see.

Nerf guns are very much a part of our agency’s culture. On any given day, we take them apart and modify them so they shoot further and faster. But the ultimate modification was when we took apart the Vulcan EBF-25.

That’s when the idea of Tweet to Shoot was born.

We experimented with live aggregation and display of tweets during the 2011 MLB playoff run.

The minute-by-minute data was archived to allow for easy search and browsing. Each minute’s data was sortable by tag - player and team keywords.